This timely book explores the defining features of post Keynesian economics through an examination of pricing, and empirically investigates pricing behavior from the post Keynesian point of view. Paul Downward uses a synthesis of ideas from realist philosophy and methodology to explore post Keynesian pricing theory. He identifies a coherent core of post Keynesian pricing theory, strongly supported by a wide range of evidence. The author critically reviews and extends both the econometric and the non-econometric evidence as a basis of understanding the causal processes of pricing. Taking into account Keynes's notions of the 'weight of evidence' and 'negative analogy,' the post Keynesian account of pricing offered in the book appears compelling. The evidence presented will raise substantial questions about neoclassical accounts of pricing. This book will be required reading for those interested in post Keynesian economics, methodology, behavioral economics and institutional economics as well as for marketing and management theorists and those generally interested in pricing decisions. - from Amzon