Stated Choice Methods: Analysis and Applications

Type
Book
Authors
ISBN 10
0521788307 
ISBN 13
9780521788304 
Category
Unknown  [ Browse Items ]
Edition
Publication Year
2000 
Pages
420 
Tags
 
Abstract
 
Description
Understanding and predicting the behavior of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the past thirty years. An understanding of individual consumer behavior can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This book is a reference work dealing with the study and prediction of consumer choice behavior, concentrating on stated preference (SP) methods. It shows how SP methods can be implemented, from experimental design to econometric modeling. The book also presents an update of econometric approaches to choice modeling. - from Amzon 
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